‘Tough pill to swallow’: LadBible boss on the traffic hit from Meta’s feed shake-up
Digital publishers struggle to reinvent business model after algorithm is changed in favour of promoting creator content“When I look back at 15 years of growth, it is a tough pill to swallow and disappointing,” says Alexander “Solly” Solomou. The chief executive of the digital publisher behind popular brands including LadBible is bemoaning the City’s reaction to a sharp drop-off in traffic after algorithm changes made by the owner of Facebook and Instagram.The change by Meta to more heavily promote creator…
Source: www.theguardian.com