A TikTok PM may seem laughable – but reaching young people like me might just keep Labour in office | Lucy O’Brien
Andy Burnham and his social media team know how to connect with us. We’re no fools, though – this has to be backed by serious policiesStrapped up in his navy suit, blue tie and charmingly nerdy glasses, Andy Burnham entered No 10 newly appointed as our fifth prime minister in four years. I didn’t watch this historic scene live on BBC News. Instead, I saw a 10-second clip on TikTok, with a viral Love Island soundbite: “A hot new bombshell…
Source: www.theguardian.com