Lessons for the aid sector | Letter
USAID’s closure was abrupt, but no PR campaign will bring it back, says Monica KappiantariJeremiah A Carew argues that USAID fell because of poor storytelling rather than poor work (How misconceptions and woeful PR allowed Musk to shred USAID so easily, 1 September). Having spent decades in a recipient nation working at the final point of delivery, I see a different lesson. The primary problem was not the story USAID told, but the architecture behind it.Aid money passes through a…
Source: www.theguardian.com