Social media is promoting harmful attitudes towards sun exposure | Letter
An awareness campaign isn’t enough. The UK should ban commercial sunbeds, writes Dr Amy PerkinsRising melanoma rates demand more than another awareness campaign (Editorial, 7 August). As a consultant dermatologist with a special interest in the health impacts of social media, I see how digital platforms are normalising harmful attitudes towards sun exposure, while the sunbed industry thrives.Social media algorithms reward content that provokes strong reactions. Extreme tanning routines, dramatic before-and-after images and misleading health claims can therefore travel further than balanced…
Source: www.theguardian.com