Channel 4 poaches Paramount’s TV ad sales business from Sky
Move is a big boost for Channel 4, days after it announced it is to cut 340 jobsBusiness live – latest updatesChannel 4 has poached Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.The win is a big boost for Channel 4, which also handles the ad sales for UKTV, the owner of channels including Gold and Dave, which relies on advertising for…
Source: www.theguardian.com