Fifa’s sales pitch revealed: more tournaments, more debt … but no mention of women’s game
Fifa’s 25-page sales deck produced by JP MorganReference made to doubling global tournamentsFifa’s sales pitch to persuade members to approve the sale of the World Cup’s commercial rights clearly states that their plans for financial growth will be achieved by staging more tournaments, having higher ticket prices and debt financing.A 25-page sales deck titled “Fifa Forward Enterprise Member Materials”, which has been seen by the Guardian, makes the case for the creation of a new company to run Fifa’s commercial…
Source: www.theguardian.com