How Zohran Mamdani and other US mayors use the World Cup to communicate
Whether through livestreams or in-person attendance, America’s mayors have taken a variety of approaches to integrating soccer into their comms strategyFrom the moment he entered office, New York City Zohran Mamdani hasn’t hesitated to make his love of soccer clear. The former New York state assembly member hosted a watch party for the Africa Cup of Nations final soon after moving in to City Hall, littered speeches with references to soccer stars past and present, and remained a fixture at…
Source: www.theguardian.com