Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines
Turkish Airlines to replace Standard Chartered from 2027Deal may be most lucrative in Premier League historyLiverpool have announced a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year to the club.The five-year deal will generate more than £300m for Liverpool when it comes into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, Liverpool’s main club partner since 2010, on the front of the men’s, women’s and academy match shirts.…
Source: www.theguardian.com