Sky Sports agrees US Open contract extension after boost in female audience figures
Raducanu’s 2021 win played big role in Sky interestSky’s tennis audience in 2025 was 60% femaleSky Sports has agreed a new deal to extend its live coverage of the US Open.The three-year contract extension, which is set to be announced when the singles from Flushing Meadows begin next week, will keep the US Open live on Sky until 2030. Continue reading…
Source: www.theguardian.com